Our first real Metcash Expo experience was full of excitement and surprises. We made friends, sampled great products and proved to ourselves that we belonged. So, the countless hours of planning and the meticulous budgeting has paid off.
And sure enough this next part may be a little cliché, but it needs to be said… “No one ever really knows what goes on behind the scenes”. From the turmoil of making the initial financial commitment to the last crucial piece of artwork. It all takes dedication, inspiration and a will to be the best. We are fortunate at Coolphase to have that perfect team. The symmetric balance of conflict, creativity and expertise to get the job done right.
De Rigo Refrigeration our product partner has been instrumental in providing us with financial support. And most importantly cabinets that Australia can love and rely on. Andrea Lacedelli the De Rigo export manager has never waivered with his faith. He believes in our ability to represent the De Rigo Refrigeration brand. Andrea also spent every minute with us on the stand, which we truly appreciate, thanks Andrea.
The partnership with Beijer Ref and Embraco was born from our desire to display a full natural refrigerant solution. Representing our continued commitment to our community and environment. An idea that we presented to Beijer Ref who embraced the concept with both hands and presented us with an introduction to our new friends at Embraco! A “Plug and Cool” unit was supplied for our Unicel cold room and bam, the final natural piece of the puzzle was in place!
To all of the people that worked tireless hours, to our friends that came to visit, to our partners that risked financial commitment, (to anyone that we have forgotten) and to Metcash for providing us with the opportunity, we thank you and look forward to being even bigger and better next year!